01The leaks 03The system 04The numbers 05Opportunity 06Pathways 08Board Q&A Talk to Tim
Proposal  //  Prepared for the board  //  June 2026

From the paper room
to one screen.

A plan to move the shop, retire the carbon copies, and run sales, stock and accounts from a single system. Shopify and Xero, wired together, with a private AI command centre on top.

Prepared forNZ Commercial Fishing Shop
ByTim Sullivan, Sonder
DecisionBoard strategy meeting, June 2026
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The stack behind the shop
builds it on synced to commanded by
The bigger picture

The shop is small. The fleet it serves is not. Southland's boats feed one of New Zealand's most valuable export sectors. This project plugs a tidy, modern supply business into the bottom of that whole machine.

NZ$2.2b
New Zealand seafood export revenue, a record, forecast to keep climbing.1
Source: MPI / Seafood NZ, 2024–25
#1
Rock lobster is the country's single most valuable seafood export. Southland lands a lot of it.2
Source: Seafood NZ
4th
New Zealand holds the fourth-largest exclusive economic zone on earth. A lot of water, a lot of fishing.2
Source: Seafood NZ
01  /  Where it stands

One sale. Three people.
And the ice keeps melting.

Right now a sale at the shop looks like this. A skipper buys rope. Someone writes a receipt by hand on a carbon copy. The ice melts in the corner while they write it. One copy goes in a book. Later, someone keys it into a computer. Later again it reaches the accountant, who reaches Xero.

Three steps and three hands to record a single line of rope. Multiply that across hundreds of products, 50 to 75 accounts on 30 day terms, and a shipping container full of paper.

This is not a people problem. The team are using the best tools they have. The tools are the problem.

Handwritten docket Carbon copy in a book Re-keyed by office Sent to accountant Xero
  • 01Inventory lives in a notebook, not a system. Stock is made to order from memory.
  • 02A fax machine is still in the loop. So is the carbon paper.
  • 03Account terms are tracked by chasing. Who owes what sits in the accountant's head.
  • 04Each little business carries its own office headcount. The work is duplicated, not shared.
  • 05The shop sits in a building you want to sell. Nothing moves until the shop does.
Coiled fishing rope, nets and chain, the kind of gear the shop stocks
02  /  The catalogue

Hundreds of products. Every one tracked by hand.

Rope, floats, weights, gumboots, wet weather gear, fuel. Thousands of size and colour variants. A modern system carries all of it without a single notebook.

02  /  What changes

Scan it once. Everything downstream takes care of itself.

The same sale, rebuilt. One scan at the counter sets off the whole chain, with no one re-typing anything.

At the counter

Scan and sell

The skipper buys rope. One scan takes the card or charges the account. Stock drops by one. Done in seconds.

Overnight

The books reconcile themselves

Every sale flows to Xero automatically. Daily ledger, GST, cost of goods. No re-keying, no carbon copies.

Any time

Ask the business a question

"How did the shop do this week?" "What's running low?" A private AI command centre answers from live data.

Today · on paper
Handwritten docket, re-keyed twice before it reaches Xero
Stock counted from memory and a notebook
Account terms chased by the accountant
One office person per little business
No way to sell beyond the counter
03  /  The system

Three surfaces. One source of truth.

In store, online, and a command centre. All reading and writing to one Shopify core, which keeps Xero current on its own.

Surface 01

The counter

Shopify POS. Scan to sell, take card, or charge a 30 day account.

  • Barcode scan, receipts, refunds
  • Fuel and pump sales handled
  • Runs off a phone or tablet
Surface 02

The online portal

A public store, plus a logged-in account portal for the fleet.

  • Account pricing and 30 day terms
  • Re-order from history, pre-orders
  • Thousands of variants by size and colour
Surface 03

The command centre

A private Claude environment wired to your live data.

  • "What's low?" "Who's overdue?"
  • Add products and images by chat
  • Owner and board level answers
all writing to
The core

Shopify

One catalogue, one stock count, one set of customer accounts. Built from the ground up for selling, owner-run, and now native B2B on every plan.

Syncs to

Xero, automatically

Each order, or a tidy daily summary invoice, posted and auto-reconciled. Cost of goods and GST mapped to your accountant's chart of accounts. Xero was built in Wellington, so GST and the NZ bank feeds are native.

Watches

Stock and reorders

Low-stock alerts, made-to-order workflows for ice, and supplier reorder flags. The notebook retires.

Surface 03, up close

Ask the business anything.

The bit no other agency is offering. A private Claude environment, wired to live Shopify and Xero data. Type a question in plain English, get a real answer, and have it make the change for you.

"How did we do this week?""Who's overdue?""Reorder the gumboots""Add 12 new hooks"
Your accounts are already handled.

As of April 2026, Shopify made company accounts, custom price lists and Net 30 / 60 terms standard on every plan, not just enterprise. Your 50 to 75 commercial accounts fit without enterprise pricing.

Source: Shopify, 2026 B2B rollout3
The paper-to-Xero loop is a solved problem.

Certified connectors post Shopify sales to Xero as invoices or daily summaries and reconcile against the bank feed. The same pattern we built for a Melbourne university's banking system, scaled down to fit the shop.

Source: Xero App Store, certified integrations4
Shopify
Millions of merchants

In 175+ countries, over US$1.6 trillion in sales processed. B2B is its fastest growing segment, up more than 140% year on year.6

Xero
Built in Wellington

New Zealand born, in 2006. Around 4.9 million businesses across 180+ countries, native NZ GST and bank feeds. Your books stay home.5

Claude
The command centre

Frontier AI from Anthropic, run privately against your own data. The layer no other agency is putting on a shop like this.

04  /  The numbers

The case isn't growth. It's the leak you stop paying for.

This shop does not need to double to justify itself. It needs to stop costing what it costs to run by hand.

~NZ$0k
A consolidated office salary, freed across the little businesses each year.
0%
of recurring bookkeeping entries that automation handles on its own.
Industry benchmark, 20268
0h
a month owners typically reclaim from manual data entry once it is automated.
Industry benchmark, 20268
Interactive

Run your own payback.

Drag the sliders. The numbers update live. Conservative by design: this counts the office salary you free up, before a single new online order.

NZ$70,000
NZ$58,000
NZ$0
Pays for itself in
10 months
On the freed salary alone.
Now6 mo12 mo
By month 12, you're NZ$12,000 ahead. The building sale lands on top.
Indicative model for discussion, not a forecast. Figures ex GST. The three month guarantee below is the real backstop.

The three month guarantee

Every dollar you spend with Sonder, back within three months of going live. It is how we work on every project, and we will write it into the contract for this one. If it has not paid for itself, we keep working until it has.

A commercial fishing boat working clear coastal water, the day's catch and gear aboard
05  /  The online opportunity

You sit at the bottom of the country. Nobody owns this lane online.

Bluff is the southernmost deepwater commercial port in the country, and Southland lands over half of New Zealand's blue cod, on top of the oyster, crayfish and pāua fisheries.10 It is a working fleet that buys rope, floats, weights, gumboots, wet weather gear and fuel, every season.

Search for marine supply online here and you find stores built for weekend boaties: Marine Deals, Smart Marine, the chandleries up north. None of them own the commercial fishing supply lane for the lower South Island. That lane is yours to take, and the fleet already knows your name.

The phase after that: import direct.

You already have people in China. Bring product back through the port, pre-sell it to the fleet online, and the shop turns from a service into a two-way margin line. Each phase opens the next.

56%
of B2B revenue now runs through digital channels, up from 32% in 2020. The trade buyers expect to self-serve.
Source: industry B2B benchmarks, 20259
~⅔
of B2B buyers will abandon a purchase if their preferred payment terms aren't offered. A logged-in 30 day account is exactly that.
Source: B2B wholesale ecommerce data, 20259
of buyers at any stage now prefer to order without a sales call. Your portal lets them, while the phone still rings for the rest.
Source: McKinsey B2B Pulse7
New Zealand blue cod
Blue codRāwaru · half the national catch lands here
Southern rock lobster
Southern rock lobsterKōura · the country's top seafood export
Fresh oysters on crushed ice
Bluff oysterTio paruparu · Foveaux Strait, Mar–Aug
Fresh catch on ice at market
The daily catchWhat the fleet brings in, every tide
06  /  Three ways to do this

Pick the level of help you want.

Full transparency, up front. Here is how you do it yourself, how we do it together, and how we do all of it for you. Same destination, different amount of our time.

Pathway A

Self-build, guided

You build it. We hand over the exact blueprint and stay on call.

NZ$7,500
  • Full build spec and config playbook
  • Xero account-mapping worksheet
  • Training videos and AI setup
  • Two live config sessions
For a board that wants to own it internally.
RecommendedPathway C

Full build

We do all of it, end to end, across three phases. You show up to a working shop.

NZ$58,000
  • Build, migration and Xero integration
  • POS, B2B accounts and 30 day terms
  • Inventory capture during the move
  • Online portal and AI command centre
  • Team training and launch
For the cleanest result and fastest payback.
Pathway B

Collaborative

We build the platform. Your team captures stock and photos during the move.

NZ$29,000
  • We build the Shopify core and Xero sync
  • You handle inventory and product photos
  • Shared launch and training
  • AI command centre included
For a team with one person to lean in.
AI Command Centre & CareOptional ongoing. Your private Claude environment kept wired to Shopify and Xero, monthly optimisation, and priority support. Cancel any time.
NZ$1,400 /mo
07  /  The roadmap

Built in phases. Each one earns before the next begins.

The full build, broken into three. Timed to land with your physical move, so the new shop opens already running.

1

Foundation

Built first · ready for the move

The shop, rebuilt. Shopify core, POS at the counter, B2B accounts with 30 day terms, Xero sync, product migration and team training. The carbon copies retire on day one.

Shopify + POSB2B accountsXero integrationMigrationTraining
NZ$34kPhase 1
2

Online portal

As the shop settles in

The public store and the logged-in account portal go live. The fleet re-orders online, sees their pricing, pays on terms. You start owning the lane no one else has.

Public storeAccount portalRe-order & pre-orderMandarin option
NZ$16kPhase 2
3

Growth engine

Once the base is proven

Import workflows, pre-sell campaigns to the fleet, marketing automation and deeper AI. Scoped after Phase 1 and 2 prove out, so you only commit once the numbers are real.

Import & pre-ordersEmail automationOwn-brand groundwork
from NZ$8kPhase 3

On timing: we build the scaffold in weeks, capture inventory and photography during the physical move, and go live as the new shop opens. Your move runs on its own clock. The platform is ready whenever it is.

08  /  For the meeting

The questions your board will ask.

Built so you can answer on the spot. Tap to open.

Adoption is the whole game. A perfect system no one uses is a waste of everyone's time. So it ships with documentation, video guides built for your shop, and live training sessions. We can train you and Nick to lead it, or fly to New Zealand for in-person sessions. The system is built to empower the owner, not the developer.

Lightspeed is more than this shop needs and costs more to match. Shopify was built from the ground up for selling, it is owner-run, it handles the B2B accounts and thousands of variants natively, and it scales if you ever want it to. One central system, less money, simpler operations.

The structural saving stands on its own: one freed office salary and a building you can sell. On top of that, the three month performance guarantee goes in the contract. If the spend has not paid for itself within three months of going live, we keep working until it has.

You do, through the command centre. Adding products, updating stock and answering business questions can be done by chat, by anyone in the office. If you would rather we stay on it, the optional Care plan keeps everything tuned. No lock-in either way.

We work directly with your bookkeeper or accountant up front to map the chart of accounts, so Xero gets exactly the daily ledgers and cost-of-goods entries they want. Nothing changes about who signs off the books. The manual data entry between the shop and Xero just disappears.

The scaffold is ready in weeks. Going fully live is timed to your physical move, which is the slower part and runs on the property's clock, roughly five months. We use the move itself to photograph and inventory everything, so the new shop opens already running.

09  /  Adoption

A system is only as good as the people using it.

Documentation, built for your shop

Step-by-step guides and short videos tailored to your brand. How to add a product, take a sale, run a refund, charge an account. Not generic Shopify help. Yours.

Train the leads, then the team

We can train you and Nick to oversee it, train the office team directly, or come to New Zealand in person if it helps a slower-moving crew get comfortable.

On the ground

We fly to Southland, at cost.

For launch, Tim comes to you. Hands-on training with the team at the counter, in the room, not over a screen. And before he leaves, every integration is checked firing in the live shop: a real sale, scanned, landing in Xero, stock moving, the command centre answering.

  • Multi-day on-site visit in Invercargill and Bluff
  • Counter training with the team, in person
  • Live end-to-end systems check before sign-off
  • Tim's training time is included in the build. You cover the travel only.
From
NZ$2,500
At cost. No margin.
Return airfares, MEL–IVC ~$850Accommodation, 4 nights ~$600Car & fuel ~$430Meals & transfers ~$540
The one thing that changes everything

The businesses that go from quiet to thriving almost always have one person who treats it as their own. They tinker, they spot what we can't, they make it grow. Maybe that person is already on your team. Maybe you hire them. Give them the title and the tools, and the shop stops being a chore and starts being a project someone cares about.

10  /  Why Sonder

Fifteen years of fixing the systems behind the sale.

01

Shopify, deep

Beer, skate, clothing, food, fishing. Same problems underneath: stock, systems, and people. Someone has always solved your "industry-specific" problem already.

02

Enterprise-grade integrations

Two years building a Melbourne university's banking integration through Shopify, working hand in hand with their finance team. Your Xero sync is the same craft, simpler.

03

AI in practice, not theory

Head of AI for a Melbourne aviation company. The command centre we put on your shop is the same thinking, day in and day out.

04

Results, not vanity metrics

Not impressions, not followers. Orders, profit, and time given back to your team. Backed by the three month guarantee.

11  /  Next steps

Get the go-ahead.
Then we scaffold.

Confirm the pathway with your board. We will handle the rest, on your move's timeline.

Talk to Tim  →
Appendix  /  Sources

Where the numbers come from.

Every figure in this proposal is sourced, so you can check any of it before you commit.

1Seafood New Zealand / MPI, 2024–25. NZ seafood export revenue of NZ$2.2b, a record, forecast to keep rising.
2Seafood New Zealand. Rock lobster is the country's most valuable seafood export. New Zealand holds the fourth-largest EEZ on earth.
3Shopify, 2026 B2B rollout. Company accounts, custom price lists and Net 30 / 60 terms are now standard on every plan. B2B GMV up more than 140% year on year.
4Xero App Store. Certified connectors post Shopify orders to Xero as invoices or daily summaries and auto-reconcile against the bank feed.
5Xero. Founded in Wellington in 2006. Around 4.9 million subscribers across 180+ countries, with native NZ GST and bank feeds.
6Shopify investor reporting, 2025. Powers millions of merchants in 175+ countries, over US$1.6 trillion in cumulative sales processed.
7McKinsey. Around 45% of work time is spent on tasks that could be automated. About a third of B2B buyers prefer to order without a sales rep.
8Bookkeeping automation benchmarks, 2026. Automation handles roughly 80% of recurring entries. Owners typically reclaim 10 to 25 hours a month.
9B2B ecommerce benchmarks, 2025. Around 56% of B2B revenue is now digital, up from 32% in 2020. About two thirds of buyers abandon without preferred payment terms.
10Southland NZ / Te Ara Encyclopedia. Bluff oysters are dredged from Foveaux Strait between March and August, one of New Zealand's oldest commercial fisheries.

Industry benchmarks for B2B ecommerce and bookkeeping automation are drawn from several 2025–2026 sources and used as directional ranges, not promises. The one number we stand behind contractually is the three month payback guarantee.